CATO unlocked: The data revolution driving fairer lending

In an era defined by economic shifts and heightened regulatory scrutiny, the UK lending landscape has undergone a dramatic transformation over the last two decades.

From the 2007 Credit Crunch to the introduction of the FCA in 2013 and the subsequent rollout of the CONC sourcebook and creditworthiness rules, the focus has consistently sharpened on responsible lending and tackling consumer indebtedness.

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Andrea Cox

Affordability Director

Equifax

This evolution has been further accelerated by the COVID-19 pandemic and the cost of living crisis, which have amplified the need for lenders to truly understand a consumer’s financial reality.

In this complex environment, the ability to accurately measure a consumer’s affordability, the capacity to comfortably repay credit or a loan, is not just a regulatory necessity (reinforced by the 2023 Consumer Duty), but the cornerstone of sustainable business growth.

As mortgage payments increase and more people rely on credit cards, having a comprehensive view of income and expenditure is non-negotiable.

The enhanced data revolution driving financial inclusion

The ability to evidence a consumer’s income is a key part in any affordability assessment. Many lenders rely on Current Account Turnover (CATO) data to verify a consumer’s declared income.

A significant, industry-led change to consumer CATO membership, effective from March 2025, has fundamentally changed access to this vital data. This change ensures more FCA-authorised organisations can access a full suite of enhanced CATO data insights, which was previously only available to CATO providers.

This provides a significant uplift in the quality of data available to a wide range of organisations, including:

  • credit card companies
  • banks that do not have current accounts products
  • retail credit providers
  • telco and auto finance providers

For these organisations, the benefit is immediate: access to more data to improve affordability risk decisions.

The benefits: Granularity, inclusion, and confidence

The key innovation of the enhanced CATO data is the shift from a simple Red/Amber/Green (RAG) verification flag to providing more granular metrics that solve critical lending challenges:

  1. CATO income estimate
    Where a customer’s declared income cannot be verified, an actual income estimate can be provided under certain conditions. For new credit applications, this estimate can be provided if it is less than or equal to 110% of the customer declared income.
  2. Income Verification Index & income confidence
    These are powerful tools and provide more granularity than the old RAG flags. They help determine if a consumer’s current account has sufficient, consistent, and stable CATO to support the income declared.
  3. Enhanced CATO insights
    This provides clear Evidence of Income for an independent view of income separate from declared income, alongside Income Confidence (which measures the number of months CATO meets a defined percentage of declared income).

This allows lenders to move away from binary decisions. Instead of declining an applicant due to a low-level RAG status, lenders have the confidence to approve those managing their finances responsibly, thereby driving genuine financial inclusion.

With these enhanced insights, we are enabling the next generation of responsible lending, where decisions are not just compliant, but also faster, fairer, and built on the foundation of confidence.

Key areas: Data, expertise, and technology

Affordability orchestration is a key area of focus for Equifax. We recognise that a combination of different data sources is necessary to serve all major consumer groups and drive better customer experiences.

Equifax supports clients through three pillars:

  • Data
    Our rich depth and breadth of consumer data helps lenders optimise new lending, identify growth opportunities, and proactively manage at-risk consumers. The Equifax Affordability Suite combine the best of bureau, open banking, and modelled expenditure data to help organizations derive an accurate net disposable income.
  • Consultancy
    Consultants, like me, help organisations understand their consumers, ensuring they gain access to the right products and services and create a positive customer outcome.
  • Technology
    New technology, including our cloud migration, enhances stability and availability, ensuring “always-on” access to data. This commitment to technology ensures quick deployment of new data, allowing us to deliver innovative solutions that meet evolving market needs.

About Equifax

At Equifax, we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward.

Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region.

Equifax Ltd is one of the Equifax group companies based in the UK. Equifax Ltd is authorised and regulated by the Financial Conduct Authority. For more information, visit equifax.co.uk and follow the company’s news on LinkedIn.

For more information, visit www.equifax.co.uk.

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