Response to the CMA’s market study into online platforms and digital advertising

Regulatory Updates | 27/11/20

On 1 July 2020 the Competition and Markets Authority (CMA) published the final report of its market study into online platforms and digital advertising. In this response the government responds to the recommendations of the CMA and announces that it will set up a Digital Markets Unit to oversee a pro-competition regime for digital platforms, including those funded by digital advertising.

The response commits the government to: consider the Digital Markets Taskforce’s advice on the design and implementation of a new pro-competition regime for digital markets, which is due by the end of 2020; establish and resource a new Digital Markets Unit (DMU) from April 2021, housed in the CMA, to build on the work of the Taskforce and begin to operationalise the key elements of the regime; consult on proposals for the new pro-competition regime in early 2021; and legislate to put the DMU on a statutory footing when parliamentary time allows