Members Only | 11/03/20

Meet the UK’s invisible population, 5.8 million people who are virtually indiscernible to the mainstream financial system, because there is little or no information available on their financial track record.

Experian has set the goal of radically reducing the UK’s invisible population, by harnessing the power of new and relevant data sources.

This will help organisations to make more informed decisions about a significant number of potential customers who, up until now, they have struggled to serve.

Our new report explores real life case studies of people who have been impacted by this issue and presents some of the options for using alternative data sources to build their files.

Why does the invisible population struggle?

Without access to affordable and relevant financial products, the invisibles have less choice and are forced to pay more,
a ‘poverty premium’.

The social arguments for enhanced financial inclusion are undisputed and meeting the needs of a larger proportion of the population allows financial services providers to fulfil their responsibilities to regulators. But there are also clear business benefits.

Financial inclusion and the accurate assessment of affordability are issues worth caring about. There is a need to significantly reduce the Invisible population, and we believe introducing new and more appropriate data sources is the key.

What are ‘new data sources’ and how can they help?

Traditional credit data is provided through cards, loans, mortgages and current accounts. New data sources, meanwhile, provide additional insight, visibility and transparency about all consumers, including their identity and payment behaviours.

Non-traditional data sources are growing in importance given the rapid and ongoing evolution in the way people manage their money, transactions and credit.

For the individual, using alternative data has the potential to help expand responsible access to credit for people who lack the traditional information to strengthen their credit history. Someone without a loan repayment history on their credit report, for example, might pay other bills or recurring charges on a regular basis. These payment histories could demonstrate to lenders that the person will repay a debt as agreed.

Our research shows we have already reduced the invisible population by 765,000 through adding data from social housing tenants through the Rental Exchange, along with data from utilities companies and other sources.

By adding further new data sources, along with open banking information, more than 1.5 million people could be financially included.

What are the business benefits?

By helping to make this invisible population visible through thickening their files, businesses can open up a significant potential customer base.

Alternative data:

• improves assessments of creditworthiness and ability to repay the debt

• provides up-to-date, real-time information

• can lead to better service and convenience. Some kinds of alternative data may allow lenders to automate tasks

• lowers costs

• reduces levels of risk

• provides companies with a way of demonstrating to their customers that they are responsible businesses.

What can organisations do now?

Our paper sets out what organisations can do to help reduce the invisible population and serve a wider range of customers than ever before.

1. Assess your organisation’s view of its customers. What information could help you to get a more complete view of your client base?

2. What information does your business share with other organisations? If you share data with other providers it could help people get improved access to services.

3. Which groups are you under serving? Whether groups of people are not on your organisation’s radar at all, or currently marginally declined, new data sources could be the answer to make better decisions.

To download the paper visit www.experian.co.uk

Jon Roughley
Managing Director of Data & Innovation,