ICO: Maintaining data flows for a digital world
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The digital world has few borders. When a woman in Manchester watches a video clip on her phone, it’s likely that the delivery of that video clip content to her is because of personal data. She can be accessing content made anywhere in the world and targeted to her based on a personal profile, on an app designed in Japan, with her personal data held on servers in the US, and backed up in Finland. And that’s before we consider the international personal data ecosystem behind the advertisements that appear alongside the content.

The digital world, or more specifically the flow of personal information around the world, plays a role in everything from employee information to catching criminals, and from medical research to investing in pension funds.

International agreements are the crucial foundations to so much of the digital innovation we take for granted.

Source: ICO
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