ICO enforcement action
Industry News | 23/08/21
The Information Commissioner’s Office (ICO) fined a marketing company £50,000 for making illegal marketing calls to people about their pensions.
The ICO’s investigation found that that the marketing company sourced the data for its calls from a third-party data supplier which obtained the data from various websites. These sites required those signing up to them to agree to possible marketing from long lists of sectors and organisations. People appeared unable to select which, if any, they were happy to have their details passed on to, or receive marketing material from. As a result, the company did not have informed consent from the people it called.