How claims firms are chasing our money post-PPI

Industry News | 14/11/19

Claims firms have turned their attention to pensions, mortgages and investments since the PPI deadline passed in August. Analysis of Google ad data carried out over the past fortnight by Telegraph Money showed that the most expensive, and therefore most highly prized, search terms around mis-selling were for pensions, mortgages and investments.
Firms bid on specific terms to appear at the top of Google searches marked with “ad”. The highest bidder will be pushed to the top, making it more likely a consumer will click the link and go to the company’s website.

Source: The Telegraph