Google cracks down on financial scam adverts

Industry News | 06/07/21

Google announced new measures to protect users and legitimate advertisers. The Google Ads Financial Products and Services policy will be updated from 30th August to introduce new certification requirements for financial services advertisers targeting the UK.

Financial services advertisers will be required to demonstrate that they are authorised by the FCA or qualify for one of the limited exemptions described in the UK Financial Services verification page.