FCA publishes financial promotions case studies

The FCA published a webpage showing examples of good and bad practice case studies of financial promotions, illustrating its expectation for such promotions to be clear, fair, and not misleading, irrespective of the media they are presented on.

The FCA also recommends that firms review The Perimeter Guidance Manual, which sets out the legal definition of a financial promotion, and what would be considered merely a communication to reference the firm’s brand.

Source: FCA